MANUEL BELLO CREATIVE
INTRODUCTION
Manuel Bello is a multidisciplinary Creative Director specializing in Product Development, Showroom Space Curation, Real Estate, Hospitality, Marketing, and Advertising. Throughout his career, he has worked with some of the most influential brands in the home, housewares, hotel, and hospitality industry on custom furniture, decor, ceramics, crystal, marble, textiles, and lighting. In addition, he has curated various luxury real estate ventures, on-set photography shoots, and trade show experiences. He is a self-led leader, who prides himself on a collaborative, creative, symbiotic, and inclusive working environment.
PRODUCT DEVELOPEMENT
Product development is a landscape of strategy. Get to know your domestic and global suppliers, consumers, retailers, and clients that your brand is targeting. Capitalize on current market trends while allowing opportunities for growth by modernizing existing products. By staying well-versed in current market trends and collections, the brand can forecast where the market is headed and get ahead of it, while continuing to influence market direction. Do not be afraid to be bold, be brave, take risks, and think outside the box when working on your brand development.
MARKETING
Marketing is all about a cohesive vision through a unified collaborative process. It is a team sport to create and deliver value content to meet the needs of your brand's target demographic. With a clear emphasis on Brand Identity through omnichannel advertising, advanced SEO, UX, and the proper digital tools one establishes a recognizable brand presence online. In a digital age, it is also important to not lose focus on print advertisement campaigns, that translate into trade show activations, sales collateral, and public events. Marketing relies heavily on brand and product placement through various channels to establish brand loyalty, media buzz, and industry leadership.
BRAND AWARENESS
An exceptional brand has a clear focus, knows its target audience, has a defined mission, understands the industry, and most importantly, recognizes the course of execution with a long-term goals. With creative foresight, your brand can be at the forefront as an industry leader. While the brand and its categories may evolve with time, a superior brand should be able to look back at its lineage with admiration for where the brand began, as well as a firm direction of where the brand intends to go.
DESIGN
Exceptional design has to satisfy certain criteria by not only being aesthetically pleasing, and memorable but also fluid, in form. Successful design emphasizes the key components of a product through presentation, story telling, and market awareness. In order to achieve optimal design in your product. development, you must strategize with a concise benchmark, set goals, unifying the players in the development process. It is an inspiring thing to observe when the design and development process will evolve with fluidity when properly nurtured. With the right creative leadership, you can elevate your brand to new heights you may had not previously envisioned. The possibilities are endless.
PORTFOLIO
CLIENTS
mbello@manuelbellocreative.com
NEW YORK • DALLAS • SAN FRANCISCO • LA
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MEMBER
manuel bello design art creative 2022